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Attracting the right audience with big data insights

Companies looking to attract new customers, or engage more effectively with the ones they currently have, are looking to data-driven advertising techniques such as interest-based advertising to attract and engage with the audience they want. With more and more advertising now digital, and mobile making up 70.4% of digital ad spend in the UK, one of the main challenges is targeting the right audience who will want to engage with your advert. Behavioural targeting is a way of making the adverts consumers see relevant to what they’re interested in based on previous web browsing.

Read the full sory here: www.telegraph.co.uk

Published : 9/9/2014

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