Social media is rising fast. It has changed the way people communicate and can be a great platform for businesses to reach potential customers. For a company to ignore it would be a big mistake, however, although it holds so much potential, it also presents a challenge as it is ever evolving. This means that businesses must be careful to adopt an adaptable and robust strategy to keep up with it. In this helpful article, James Caan shares his advice on how to create an effective social media strategy.
Read the full article here: www.theguardian.com