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Successful 'attention' generation

In a world where there are 4.9 million businesses in the UK and over 99% are SMEs, it really is hard work to get your business noticed.
The good people at the Guardian's Small Business Network have written a great article containing some top tips on how to grab journalists' attention with an effectively written press release.

If you want to find out more on:

  • How to write killer headlines
  • Intriguing opening lines and
  • How to make use of quotes

See the full article by visiting www.theguardian.com/small-business-network.

Published : 7/16/2014

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