In a world where there are 4.9 million businesses in the UK and over 99% are SMEs, it really is hard work to get your business noticed.
The good people at the Guardian's Small Business Network have written a great article containing some top tips on how to grab journalists' attention with an effectively written press release.
If you want to find out more on:
- How to write killer headlines
- Intriguing opening lines and
- How to make use of quotes
See the full article by visiting www.theguardian.com/small-business-network.